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MaRKETING/ PROMOTIONS

This Marketing/Public Relations campaign plan themed “Soul of a beat” has been designed as a promotional mix tool to deliver experiential and engaging brand awareness, recognition and acceptability for DMV Afrobeats Festival.

The campaign will help sponsors brand achieve a considerable percentage of its target audience market share in Maryland by providing effective and maximum brand presence for the brand, the project will adopt a Micro Marketing Communications design in hope of reaching its precise target audience.

The overarching objective is to take the Festival thereby taking sponsors brand from its audience Eyes to their Hearts by turning objectives into specific measurable goals.

2OK

VISITORS
PER MONTH

1OM

AD AND POST REACH

ECONOMIC BENEFITS

The 2024 DMVAfrobeats Festival has been designed to bring music lovers to experience Maryland’s natural advantages–four seasons, beaches, seafood, and mountain views.

In addition to Maryland’s natural benefits, the DMV Afrobeats Festival will showcase Maryland’s infrastructure to support a growing tourism sector. With one of the best airports in the nation and an East Coast location that is drivable by millions of consumers, we hope to expose our guests to Maryland where they see nothing but opportunity.

The festival will immerse participants and guests in the rich history, ambience and trueness of Maryland , encouraging them to want to come see forthemselves.

About 100+ jobs related to action and production.

2000+ Jobs related to marketing.

Support over 100+ Small businesses.

Over $1 Million in Wages

PROPOSED VENUE

EXQUISITE SETTING
The Chrysalis at Merriweather Park is both a stunning work of futuristic urban art, as well as a 5,000-square foot concert stage, soaring 60 feet into the air. Located among the trees adjacent to Merriweather Post Pavilion, the brightly colored open-air iconic venue hosts concerts, as well as cultural events for the entire community. It’s as big as Carnegie Hall and is adorned by a bright green asymmetric canopy of 7,700 aluminum tiles that meld to create a sculpture flowing among trees in every direction

AMPLE PARKING
Simply park the way you normally would for Merriweather shows and enter the venue through the regular Merriweather gates (don’t worry – our staff will direct you to Symphony Woods). Concessions will be available in the Woods and amenities like restrooms are just a quick stroll away. While the Chrysalis provides unique shows in the tranquil beauty amongst the trees, those in attendance won’t be roughing it by any means.