This Marketing/Public Relations campaign plan themed “Soul of a beat” has been designed as a promotional mix tool to deliver experiential and engaging brand awareness, recognition and acceptability for DMV Afrobeats Festival.

The campaign will help sponsors brand achieve a considerable percentage of its target audience market share in Maryland by providing effective and maximum brand presence for the brand, the project will adopt a Micro Marketing Communications design in hope of reaching its precise target audience.

The overarching objective is to take the Festival thereby taking sponsors brand from its audience Eyes to their Hearts by turning objectives into specific measurable goals.